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About DEEPER

We started with a question.

DEEPER started from an old question about people. Today it is an AX partner building ways for small companies to work with AI.

People gathered in a living room, working on laptops
01Origin Start

A salon, then a system.

DEEPER began as a salon where people read and wrote together. As the records of what we read, wrote and decided piled up, we wanted AI to read them.

So we built a second brain that lives on your own computer: Desert Fox. The more people recorded, the more precisely Desert Fox read them.

The next question was the company. What if AI could read an owner's standards of judgment and organize the work? DEEPER Compostela Cohort 1 owners planted a Management Room and a Hedgehog in their own businesses first.

Now DEEPER uses that method to help small companies with AX, just as we ran it in our own businesses first.

  1. 2026.05Unbranding SalonBuilding a second brain that holds who you are (cohorts 1–3)
  2. Second BrainDesert FoxAn AI on your computer that reads your records
  3. CourseDEEPER Compostela, Cohort 112 weeks of owners building their own AI Management Room
  4. 2026.10–117 Stargazer salonsOpened by Cohort 1 Stargazers, each in their own field
  5. 2026.11Builder HouseDEEPER's first two-day build summit
  6. NowDEEPER AXAX service that plants the Hedgehog in small companies
02What we believe Our beliefs

Question+Unfold

DEEPER starts from questions, not answers. What work makes a person most human? We unfold that question into the order of tomorrow's tasks.

Human+Judgment

AI may organize the work, but a person makes the final choice. We write down the owner's standards, and AI reads them as it works.

Record+Guide

Your records are your assets. The more they pile up, the more precisely AI reads you, and those records guide your next step.

Three people laughing and working together at a wooden table
03People The DEEPER AX team
Profile photo of Puffin (Kyungsun Lee, CEO)

CEO

PuffinKyungsun Lee

Turns an owner's unseen judgment into a system

Personal AGI Architect. Builds personal AI systems that read one person's records and judgment. Runs the publishing house CLBOOK with a team of AI agents. Leads DEEPER's direction and clients' AI Management Rooms.

puffin@deeperax.com

Danmuzi's profile photo

CDO

Danmuzi

Designs how a company speaks and looks

Branding designer with seven years of experience. Uses AI as an everyday tool to make the design a brand needs, quickly and precisely. Builds DEEPER's brand and clients' screens.

danmuzi@deeperax.com

Soldam's profile photo

CTO

Soldam

Builds agents and plants them in businesses

Started with the trip expense-splitting app “Moyeosem,” then built and used Saju Zoo, a couple's household ledger, a desktop calendar and a back-care reminder. Handles client installs and technology.

soldam@deeperax.com

04So far To date

twelve 12 weeks DEEPER Compostela · owners building their own company's AI system

seven 7 Stargazer salons Opened by Compostela Cohort 1 Stargazers, each in their own field

one hundred 100 steps A journey with Desert Fox: Grammar 33 · Logic 33 · Rhetoric 34

People who walk with us. Compostela Cohort 1 Stargazers open salons using methods they have used in their own work.

What we do

Let humans do the human work.